A better quality of working life. This is work's mission. A start-up that's redesigning all the things that define quality of working life. This site tells its story and I was in charge of writing it. All of the design thinking is my own. As is all of the visual design work you see here.

Say hello to the new face of work. People who choose and pay for everything employers used to choose and pay for on their behalf. Places to work. Equipment. IT. Payroll. Taxes. Accounting. Pensions. Healthcare. Let’s not forget about all the coffees and lunches too. work is redesigning working life for the 50% of Americans who now make at least some of these choices themselves - starting with better places to work.

a new address for work

Offices are so last century.  Designed by employers, for employers. Nobody ever loved them nor has anyone ever dreamed about working in one. The fact that we do our best work outside of them says everything. And yet the only thing anyone has come up with to replace the office is an office - it's just called co-working now. We plan to take work somewhere completely different - to all the places people love to be. Like the beach, parks or inside inspiring architecture. If others can put hotels, restaurants and cafés there, there’s no reason why work can’t be there too.

a new address for work

Offices are so last century.  Designed by employers, for employers. Nobody ever loved them nor has anyone ever dreamed about working in one. The fact that we do our best work outside of them says everything. And yet the only thing anyone has come up with to replace the office is an office - it's just called co-working now. We plan to take work somewhere completely different - to all the places people love to be. Like the beach, parks or inside inspiring architecture. If others can put hotels, restaurants and cafés there, there’s no reason why work can’t be there too.

A blueprint that targets human emotion

Feel good at work. All the time.  Alert. Dynamic. Energetic. Creative. Productive. Stress-free. The quality of our working day is defined by these qualities - qualities that can be controlled through careful manipulation of certain variables in our environment. Variables such as light, temperature, air quality, sound, smell and many others. Airlines, hotels and museums have been doing this for years and have turned it into a science. We will do the same for workspace, but with the objective of creating the optimal physiological and psychological conditions for work. All of the prototypes we sketched were designed with this objective in mind, with an emphasis on one particularly important variable for achieving it. Natural light.

A blueprint that targets human emotion

Feel good at work. All the time.  Alert. Dynamic. Energetic. Creative. Productive. Stress-free. The quality of our working day is defined by these qualities - qualities that can be controlled through careful manipulation of certain variables in our environment. Variables such as light, temperature, air quality, sound, smell and many others. Airlines, hotels and museums have been doing this for years and have turned it into a science. We will do the same for workspace, but with the objective of creating the optimal physiological and psychological conditions for work. All of the prototypes we sketched were designed with this objective in mind, with an emphasis on one particularly important variable for achieving it. Natural light.

a prototype that illuminates work

A window seat for everyone. Natural light has a disproportionate effect upon our mood at work. It plays a big role in regulating our body clock, our stress levels and our mood in general. Window seats in offices have always been prized for this reason, even if people don’t realize it. Our prototype is literally designed to capture and distribute natural light throughout and to simulate it when it’s not available so that people always feel good at work.

a prototype that illuminates work

A window seat for everyone. Natural light has a disproportionate effect upon our mood at work. It plays a big role in regulating our body clock, our stress levels and our mood in general. Window seats in offices have always been prized for this reason, even if people don’t realize it. Our prototype is literally designed to capture and distribute natural light throughout and to simulate it when it’s not available so that people always feel good at work.

 

a business plan with a different business model

A price everyone can afford. Free. Our business plan looks very different from co-working's. It's the inverse model. The workspace will be free - people will pay for everything else. Starting with food and drinks. Then moving on to equipment leases and maintenance contracts (i.e. IT). Then finance (working life bank accounts, insurance, etc.). Then tax (payroll, accountants, etc.). Then everything else people need in modern working life that together is worth far more than we could ever earn from charging for the space alone. Reversing co-working’s business model opens up a much bigger opportunity. Workspace isn’t the product, it’s the market floor for selling everything else.

investinwork.com/work

 

a business plan with a different business model

A price everyone can afford. Free. Our business plan looks very different from co-working's. It's the inverse model. The workspace will be free - people will pay for everything else. Starting with food and drinks. Then moving on to equipment leases and maintenance contracts (i.e. IT). Then finance (working life bank accounts, insurance, etc.). Then tax (payroll, accountants, etc.). Then everything else people need in modern working life that together is worth far more than we could ever earn from charging for the space alone. Reversing co-working’s business model opens up a much bigger opportunity. Workspace isn’t the product, it’s the market floor for selling everything else.

investinwork.com/work

the pitch to investors

A brand new consumer with $25,000 a year to spend. This was the pitch we made to investors on investinwork.com, built specifically to sell the concept. This is what the average employer has been spending on each employee on space, electricity, furniture, equipment, pensions, healthcare, insurance, payroll, food, drinks and a whole host of other items that you’ll find on any financial statement - none of which would exist if they didn’t have any staff. Even if employees end up spending only a small fraction of this, it would still be enormous. Nearly everyone works and needs these things and they need them every day of their entire working lives.

investinwork.com

the pitch to investors

A brand new consumer with $25,000 a year to spend. This was the pitch we made to investors on investinwork.com, built specifically to sell the concept. This is what the average employer has been spending on each employee on space, electricity, furniture, equipment, pensions, healthcare, insurance, payroll, food, drinks and a whole host of other items that you’ll find on any financial statement - none of which would exist if they didn’t have any staff. Even if employees end up spending only a small fraction of this, it would still be enormous. Nearly everyone works and needs these things and they need them every day of their entire working lives.

investinwork.com

the pitch to investors

A brand new consumer with $25,000 a year to spend. This was the pitch we made to investors on investinwork.com, built specifically to sell the concept. This is what the average employer has been spending on each employee on space, electricity, furniture, equipment, pensions, healthcare, insurance, payroll, food, drinks and a whole host of other items that you’ll find on any financial statement - none of which would exist if they didn’t have any staff. Even if employees end up spending only a small fraction of this, it would still be enormous. Nearly everyone works and needs these things and they need them every day of their entire working lives.

investinwork.com

work's mission

A better quality of working life.  Quality of working life is the sum of many parts, but people feel it most in the physical spaces they work. You can’t see, hear, smell, touch or taste a pension, but space touches all these senses. That’s why workspace is so important - it sells an idea that’s far more valuable to people than everything that will be sold inside it. Without physical space, people will simply see products & services; but with it, everything becomes a purchase towards a better quality of working life. By creating a better quality workspace and making it free to walk into, we will buy the new consumer out of all the other places they’re currently working and into ours so that we can sell them everything else they need in modern working life - starting with food and drinks. It will work too. It’s hard to imagine many people choosing to pay $500 / month to work in an office park if they can work for free on the beach.

work's mission

A better quality of working life.  Quality of working life is the sum of many parts, but people feel it most in the physical spaces they work. You can’t see, hear, smell, touch or taste a pension, but space touches all these senses. That’s why workspace is so important - it sells an idea that’s far more valuable to people than everything that will be sold inside it. Without physical space, people will simply see products & services; but with it, everything becomes a purchase towards a better quality of working life. By creating a better quality workspace and making it free to walk into, we will buy the new consumer out of all the other places they’re currently working and into ours so that we can sell them everything else they need in modern working life - starting with food and drinks. It will work too. It’s hard to imagine many people choosing to pay $500 / month to work in an office park if they can work for free on the beach.

 
work's vision

Make work a good word. People use negative adjectives to describe work  more than positive ones - a better quality of working life will help change that. This is the vision of work and this is what the visual identity aims to convey. It sets the word work (and all its negative associations) against the elements that make people feel good when they’re working in our workspaces - and more generally in life. Over time, the word becomes superfluous (the symbol will start to stand for the word) and can be removed to both simplify the identity as well as make it into a visual representation of the workspace concept itself (square buildings with circular openings).

 
work's vision

Make work a good word. People use negative adjectives to describe work  more than positive ones - a better quality of working life will help change that. This is the vision of work and this is what the visual identity aims to convey. It sets the word work (and all its negative associations) against the elements that make people feel good when they’re working in our workspaces - and more generally in life. Over time, the word becomes superfluous (the symbol will start to stand for the word) and can be removed to both simplify the identity as well as make it into a visual representation of the workspace concept itself (square buildings with circular openings).

 

 

AGENCIES

design innovation advertising M&C Saatchi, MullenLowe Group, Agency Republic, agency.com (tbwa), play, itraffic

CLIENTS

travel British airways, Qantas, silverjet, Tourism Australia, the ONeworld Alliance, BMI, hilton, avis telecom bt, orange, t-mobile, hp media itv, the bbc, News Corp UK finance the royal bank of scotland group (rbs, natwest, directline, etc.), Santander, citibank government transport for london, the conservative party uk, the european commission, the mayor's office for london utilities thames water, UPS fmcg & alcohol heinz, nestle, Hieneken, Foster’s, kronenbourg, Jameson, auto hyundai retail the dixons store group, sainsbury’s luxury gucci, bA first class, silverjet, coutts private bank

PROJECTS

How a major retail bank could help people live the same life they’re living for a lot less

How a major high street retailer could move from selling to advising

How one of the world’s largest airlines could add value to travel beyond the journey itself

How a major alcohol brand could create content that actually engages people online

SKILLS

Design thinking, rapid prototyping, brand & product design, psychology / behavioural design, Business design, Marketing & advertising,

·

visual design Graphic  design, motion design, 3D (basic), photo & video editing

·

Adobe - advanced Ps, Ai, an, Id, mu, dw - intermediate AE, pr, au - UX - XD, sketch, invision, axure, HTML, CSS.

·

Consumer research, advanced excel, statistics, business & financial modelling

·

English (maternal), French (advanced), Spanish (advanced), Italian (intermediate), German (beginner)

kljmlk

 

A better quality of working life. This is work's mission. A start-up that's redesigning all the things that define quality of working life. This site tells its story and I was in charge of writing it. All the design thinking is my own. As is all of the visual design work you see here.

 

ETHAN SEGAL: STRATEGIST, DESIGNER

.pdf of site

ethan.segal@investinwork.com

+33 6 95 33 75 67

ethansegal.fr/cv

linkedin.com/in/ethansegal/

AGENCIES

design innovation advertising M&C Saatchi, MullenLowe Group, Agency Republic, agency.com (tbwa), play, itraffic

CLIENTS

travel British airways, Qantas, silverjet, Tourism Australia, the ONeworld Alliance, BMI, hilton, avis telecom bt, orange, t-mobile, hp media itv, the bbc, News Corp UK finance the royal bank of scotland group (rbs, natwest, directline, etc.), Santander, citibank government transport for london, the conservative party uk, the european commission, the mayor's office for london utilities thames water, UPS fmcg & alcohol heinz, nestle, Hieneken, Foster’s, kronenbourg, Jameson, auto hyundai retail the dixons store group, sainsbury’s luxury gucci, bA first class, silverjet, coutts private bank

PROJECTS

How a major retail bank could help people live the same life they’re living for a lot less

·

How a major high street retailer could move from selling to advising

·

How one of the world’s largest airlines could add value to travel beyond the journey itself

·

How a major alcohol brand could create content that actually engages people online

SKILLS

Design thinking, rapid prototypingbrand & product design, psychology / behavioural design, business design, Marketing & advertising

·

visual design Graphic  design, motion design, 3D (basic), photo & video editing

·

Adobe - advanced Ps, Ai, an, Id, mu, dw - intermediate AE, pr, au - UX - XD, sketch, invision, axure, HTML, CSS.

·

Consumer research, advanced excel, statistics, business & financial modelling

·

English (maternal), French (advanced), Spanish (advanced), Italian (intermediate), German (beginner)

A better quality of working life. This is work's mission. A start-up that's redesigning all the things that define quality of working life. This site tells its story and I was in charge of writing it. All the design thinking is my own. As is all of the visual design work you see here.

Say hello to the new face of work. People who choose and pay for everything employers used to choose and pay for on their behalf. Places to work. Equipment. IT. Payroll. Taxes. Accounting. Pensions. Healthcare. Let’s not forget about all the coffees and lunches too. work is redesigning working life for the 50% of Americans who now make at least some of these choices themselves - starting with better places to work.

a new address for work

Offices are so last century.  Designed by employers, for employers. Nobody ever loved them nor has anyone ever dreamed about working in one. The fact that we do our best work outside of them says everything. And yet the only thing anyone has come up with to replace the office is an office - it's just called co-working now. We plan to take work somewhere completely different - to all the places people love to be. Like the beach, parks, or inside inspiring architecture. If others can put hotels, restaurants and cafés there, there’s no reason why work can’t be there too.

a blueprint that targets human emotion

Feel good at work. All the time.  Alert. Dynamic. Energetic. Creative. Productive. Stress-free. The quality of our working day is defined by these qualities - qualities that can be controlled through careful manipulation of certain variables in our environment. Variables such as light, temperature, air quality, sound, smell and many others. Airlines, hotels and museums have been doing this for years and have turned it into a science. We will do the same for workspace, but with the objective of creating the optimal physiological and psychological conditions for work. All of the prototypes we sketched were designed with this objective in mind, with an emphasis on one particularly important variable for achieving it. Natural light.

a prototype that illuminates work

A window seat for everyone. Natural light has a disproportionate effect upon our mood at work. It plays a big role in regulating our body clock, our stress levels and our mood in general. Window seats in offices have always been prized for this reason, even if people don’t realize it. Our prototype is literally designed to capture and distribute natural light throughout and to simulate it when it’s not available so that people always feel good at work.

work's mission

A better quality of working life.  Quality of working life is the sum of many parts, but people feel it most in the physical spaces they work. You can’t see, hear, smell, touch or taste a pension, but space touches all these senses. That’s why workspace is so important - it sells an idea that’s far more valuable to people than everything that will be sold inside it. Without physical space, people will simply see products & services; but with it, everything becomes a purchase towards a better quality of working life. By creating a better quality workspace and making it free to walk into, we will buy the new consumer out of all the other places they’re currently working and into ours so that we can sell them everything else they need in modern working life - starting with food and drinks. It will work too. It’s hard to imagine many people choosing to pay $500 / month to work in an office park if they can work for free on the beach.

work's vision

Make work a good word. People use negative adjectives to describe work  more than positive ones - a better quality of working life will help change that. This is the vision of work and this is what the visual identity aims to convey. It sets the word work (and all its negative associations) against the elements that make people feel good when they’re working in our workspaces - and more generally in life. Over time, the word becomes superfluous (the symbol will start to stand for the word) and can be removed to both simplify the identity as well as make it into a visual representation of the workspace concept itself (square buildings with circular openings).

ETHAN SEGAL
STRATEGIST, DESIGNER

.pdf of site

ethan.segal@investinwork.com

+33 6 95 33 75 67

ethansegal.fr/cv

linkedin.com/in/ethansegal/

AGENCIES

design innovation advertising M&C Saatchi, MullenLowe Group, Agency Republic, agency.com (tbwa), play, itraffic

CLIENTS

travel British airways, Qantas, silverjet, Tourism Australia, the ONeworld Alliance, BMI, hilton, avis, telecom bt, orange, t-mobile, hp media itv, the bbc, News Corp UK finance the royal bank of scotland group (rbs, natwest, directline, etc.), Santander, citibank government transport for london, the conservative party uk, the european commission, the mayor's office for london, utilities thames water, UPS fmcg & alcohol heinz, nestle, Hieneken, Foster’s, kronenbourg, Jameson, auto hyundai retail the dixons store group, sainsbury’s luxury gucci, bA first class, silverjet, coutts private bank

PROJECTS

How a major retail bank could help people live the same life they’re living for a lot less

·

How a major high street retailer could move from selling to advising

·

How one of the world’s largest airlines could add value to travel beyond the journey itself

·

How a major alcohol brand could create content that actually engages people online

SKILLS

Design thinking, rapid prototyping, brand & product design, psychology / behavioural design, Business design, Marketing & advertising

·

visual design Graphic  design, motion design, 3D (basic), photo & video editing

·

Adobe - advanced Ps, Ai, an, Id, mu, dw - intermediate AE, pr, au - UX - XD, sketch, invision, axure, HTML, CSS.

·

Consumer research, advanced excel, statistics, business & financial modelling

·

English (maternal), French (advanced), Spanish (advanced), Italian (intermediate), German (beginner)